"THAT FACEBOOK WOMAN"
⭐ So you already know that the fastest way to grow your local business is with Facebook Ads.
⭐ You’ve tried running them yourself … but ended up wasting most of your money. You know you’re missing something, but you don’t quite know what.
⭐ I’ve helped local business owners in Yorkshire, just like you, to triple-X their product sales and get the results they know are within touching distance.
⭐ I’m Mary – Growth Marketer and Facebook Ads Strategist - based in Yorkshire, UK.
Facebook is my obsession.
⭐ I spent my early career getting a in-depth grounding in advertising and media planning at London globals (McCann Erickson, Universals Studios, and Flextech Ad Sales). I began working purely with Facebook Ads three years ago. Since then, I have built a reputation as ‘that Facebook woman’ and worked with Shopify, Growth Rabbit, and the Mindful Drinking Festival to name a few.
⭐ There’s a lot of background to a successful ad campaign – which is the bit that most people forget! - but it’s straightforward when you work with an expert. So, if you think Facebook Ads might be for you and you want to grow your local business, book a FREE 15 min consultation with me.
I'll get the kettle on! ☕
DO FACEBOOK ADS REALLY WORK FOR LOCAL BUSINESS IN 2021?
Yes! They do. There is no other channel which gives you fully open access to 2.8m potential customers each day, and allows you to compete head-to-head with giants like Amazon. The average person spends five hours a day online, one hour of which is on Facebook. As you are reading this, your customers RIGHT NOW are on Facebook ... you get the picture. The key is understanding how ads work, and whether they are suitable for your local business.
WHAT'S THE DIFFERENCE BETWEEN FACEBOOK ADS AND GOOGLE ADS?
One is paid social, and one is paid search. Very simply, paid search (Google ads) allows the customer to search for your product. Paid social (Facebook/Instagram) allows you to put your product before someone who may become a customer. It's a subtle but really important difference.
DO YOU ONLY WORK WITH FACEBOOK ADS? WHICH ADS ARE BEST?
I work with Facebook, Instagram and YouTube. Which is best really depends on your business set up and what you want to achieve. Please contact me using the FREE consultation button above, and I will advise. If I can't help you, I can usually help you find someone who can.
DO FACEBOOK ADS WORK FOR EVERY BUSINESS?
No! 62% of businesses do NOT see a great result with them. This is normally due to a combination of: lack of understanding of how they work, lack of strategy or none at all, not being realistic about timeframes, and/or not investing enough money in them to get a good return.
HOW MUCH AD-SPEND SHOULD I BUDGET FOR?
It very much depends on your business goals. We can normally start testing for as little as £5.00 a day. Longer term, the more you can spend, the more coverage you can buy which means more people will see your product, and potentially more sales.
"TEST"? WHY DO I NEED TO TEST? I JUST WANT TO GET THE ADS OUT.
Running an ad campaign without first testing if your ads work is like standing in the middle of Leeds handing out fliers in one hand and setting fire to your cash with the other! You might get lucky and find a customer who's been actively searching for your product and wants to buy it right now - but you probably won't. Facebook ads are a specific process and testing is an important part of it (see above about campaigns failing because users don't understand how FB ads work!)
WHAT SORT OF ROAS (RETURN ON AD SPEND) CAN I EXPECT?
Anywhere between 4X and 10X.